Google, which derives most of its revenue from advertising, has withdrawn the equivalent of one hundred ads per second from its network in 2017. But what does that mean exactly?
Google has just released its latest advertising policies report, which reports on some of the actions taken and the results of its technologies and teams to ensure the security of its valuable advertising ecosystem.
Those who work with Google as publishers, including bloggers and media who display banners from the Google Adsense ad network, have already had the opportunity to notice, sometimes at their expense: if Adsense represents a financial windfall very Earnings from a certain threshold of audience, Google does not really joke when it comes to check the adequacy of the contents of a page with its advertising rules. Even where we can not say that the content is particularly subversive, people receive regular warnings quite often because a Google Adsense signed advertisement appears on a page that does not please Google. Yes, even the most harmless, simply because there is for example the word "s#x" or one of its derivatives in the title or somewhere else on the page.
That being said, Google must be effectively protecting its main revenue stream without doubt, making amends to advertisers who buy advertising - sometimes at a high price - on its network. In order to reassure all its customers and demonstrate that they will not see their mark contiguous to questionable or illegal content, Google uses different methods, algorithmic, editorial and human, to filter and remove its inserts pages that circumvent his policy.
And nothing like a small annual report to show the world how virtuous and effective this policy is. Thus, Google provides us with some very rare figures intended to mark the spirits. Starting with the first, which says that Google has withdrawn a total of 3.2 billion advertising not compliant with its advertising policies in 2017, the equivalent of 100 ads per second. Filtering is done in a number of ways, first using a new technology that allows it to enforce these policies at site URLs, which has resulted in Google ads being removed from more than 2 million URLs per month.
In the view of clean advertising Google has blocked nearly 90,000 sites and 700,000 mobile apps for violating these rules. About 320,000 bad publishers are removed from the Adsense ad network. Nearly 79 million advertisements redirecting users to sites carrying unwanted software have been removed for cleaning up the Ads malware. Google is also protecting the ad publishers by cutting the monetization of websites that aspire and duplicate content from other sites. 12,000 fraudulent websites have lost their revenue from Adsense in 2017, against 10,000 in 2016. Google also removed 7,000 AdWords prompting click by sensationalist titles in 2017.
According to Scott Spencer, Director of Sustainable Advertising (sic) at Google, the work of protecting the advertising ecosystem does not stop there, it continues. As consumer trends evolve, as our methods of protecting the Web improve, online scams are improving."
But there may still be a point where advertising teams still have a lot of room for improvement: communication and relationship management with publishers.
Google has just released its latest advertising policies report, which reports on some of the actions taken and the results of its technologies and teams to ensure the security of its valuable advertising ecosystem.
When it comes to advertising with Adsense, Google is not always your friend
Those who work with Google as publishers, including bloggers and media who display banners from the Google Adsense ad network, have already had the opportunity to notice, sometimes at their expense: if Adsense represents a financial windfall very Earnings from a certain threshold of audience, Google does not really joke when it comes to check the adequacy of the contents of a page with its advertising rules. Even where we can not say that the content is particularly subversive, people receive regular warnings quite often because a Google Adsense signed advertisement appears on a page that does not please Google. Yes, even the most harmless, simply because there is for example the word "s#x" or one of its derivatives in the title or somewhere else on the page.
That being said, Google must be effectively protecting its main revenue stream without doubt, making amends to advertisers who buy advertising - sometimes at a high price - on its network. In order to reassure all its customers and demonstrate that they will not see their mark contiguous to questionable or illegal content, Google uses different methods, algorithmic, editorial and human, to filter and remove its inserts pages that circumvent his policy.
And nothing like a small annual report to show the world how virtuous and effective this policy is. Thus, Google provides us with some very rare figures intended to mark the spirits. Starting with the first, which says that Google has withdrawn a total of 3.2 billion advertising not compliant with its advertising policies in 2017, the equivalent of 100 ads per second. Filtering is done in a number of ways, first using a new technology that allows it to enforce these policies at site URLs, which has resulted in Google ads being removed from more than 2 million URLs per month.
The hunt for non-virtuous Ad publishers and the real crooks
In the view of clean advertising Google has blocked nearly 90,000 sites and 700,000 mobile apps for violating these rules. About 320,000 bad publishers are removed from the Adsense ad network. Nearly 79 million advertisements redirecting users to sites carrying unwanted software have been removed for cleaning up the Ads malware. Google is also protecting the ad publishers by cutting the monetization of websites that aspire and duplicate content from other sites. 12,000 fraudulent websites have lost their revenue from Adsense in 2017, against 10,000 in 2016. Google also removed 7,000 AdWords prompting click by sensationalist titles in 2017.
According to Scott Spencer, Director of Sustainable Advertising (sic) at Google, the work of protecting the advertising ecosystem does not stop there, it continues. As consumer trends evolve, as our methods of protecting the Web improve, online scams are improving."
But there may still be a point where advertising teams still have a lot of room for improvement: communication and relationship management with publishers.